ATS Infrastructure Limited is an Indian real estate company founded in 1998 and headquartered in Noida, Uttar Pradesh. For more than two decades, its footprint stayed concentrated in the Delhi NCR corridor — Noida, Greater Noida, Ghaziabad, and Gurugram — building the kind of track record that drew institutional capital. In 2011, HDFC Fund invested ₹200 crore in one of the company's projects in New Delhi. Investors of the company include financial institutions like HDFC Fund and ICICI Prudential AMC. That financial backing, alongside consistent delivery, underpins the credibility ATS brings to a geography that is new for the developer but long familiar with real estate attention.
With a track record of delivering approximately 3.5 million square meters of space and having 2.5 million square meters of ongoing projects, ATS Infrastructure has garnered the satisfaction of over 26,000 customers. More recent figures put the delivered quantum at nearly 4.6 million sq. mtr., with 3.7 million sq. mtr. underway, 35,000+ satisfied customers, and a 4,500-strong workforce. ATS is currently operating in 8 states and aspires to expand its footprint in different geographies across the country.
ATS Homekraft, the mid-income and plotted-development vertical of the group, was formed specifically to address this segment, backed by HDFC Capital. ATS Homekraft focuses on developing affordable and well-designed residential properties and, as a subsidiary of ATS Infrastructure Ltd, emphasises quality, customer satisfaction, and timely project delivery. It is this vertical that is spearheading the developer's entry into Mathura.
ATS Plots Vrindavan is an upcoming development in Mathura. Described as a well-designed ultra-premium plotted development, ATS Homekraft Plots Mathura Vrindavan combines a contemporary lifestyle with the religious land it occupies. The site is close to Bankey Bihari Temple, Prem Mandir, and ISKCON, and is well connected with the Yamuna Expressway.
The township will have beautifully landscaped parks and gardens, a majestic gate, wide internal roads with streetlights, a clubhouse, and meditation and wellness facilities in line with the region. There will be CCTV surveillance and experienced security guards; stable power backup; a well-designed drainage system, sewage system, and underground cabling; and a robust water supply system.
Large estates for majestic villas and smaller plots for modest vacation houses are both available at ATS Plots Vrindavan. These sites offer the flexibility to construct a villa in accordance with a buyer's original vision, in contrast to pre-built apartments. The pre-launch phase of these plots is underway, and RERA registration is on the horizon.
The timing of ATS's entry into the Mathura-Vrindavan corridor is not incidental. The land market here has behaved differently from most Tier-2 cities in Uttar Pradesh. Vrindavan has recorded steady growth, with prices rising by about 8.2 percent year-on-year to nearly ₹7,407 per sq. ft. Land values have surged over three times in prime areas like behind Prem Mandir and along Radha Kund Road over five years. Residential plot prices in Vrindavan typically range from ₹40,000 to ₹70,000 per square yard, largely influenced by proximity to major temples and pilgrimage corridors.
Mathura saw 9.00 crore (90 million) visitors in 2024, an increase from 7.79 crore in 2023, marking a rise of over 1.21 crore visitors in a single year. Vrindavan has a stable, tourism-led market where demand continues to come from people seeking second homes and rental investments tied to faith and lifestyle. For a developer like ATS, whose plotted development vertical targets buyers who want to build their own home rather than buy off-plan apartments, this is a natural match: buyers in Vrindavan skew toward families from Delhi NCR, NRIs, and retirees who want a considered, self-designed residence.
Infrastructure development is progressing under the broader Mathura–Vrindavan–Braj master plan, with an estimated outlay of around ₹30,000 crore. The property boom is driven by major projects such as the Banke Bihari Corridor, the Vrindavan Chandrodaya Mandir, the new bypass, and the Yamuna Jal Marg. These are not speculative anchors; they are funded, approved public-infrastructure projects that change physical access and visual character simultaneously.
ATS has built its NCR reputation along the Yamuna Expressway corridor, from Noida's Sector 150 to Sector 22D near Greater Noida. That same expressway is the arterial road connecting this entire geography to Vrindavan. The Yamuna Expressway connects Vrindavan to Delhi in approximately 2.5 hours, making weekend and spiritual travel viable. Mathura is also connected to all major cities through Mathura Junction, which is Uttar Pradesh's key railway station. The proposed Mathura-Bharatpur Expressway and the Delhi-Mumbai Industrial Corridor (DMIC) are expected to further enhance connectivity in the region. The Jewar International Airport is approximately 1.5 hours from Vrindavan, a catalyst that has already moved land prices along the Yamuna Expressway belt where ATS has its established plotted township projects.
Upcoming infrastructure in the immediate area includes the Braj 84 Kosi Parikrama Marg and a proposed Mathura-Vrindavan Ropeway, which will provide easier access across the holy city. The Banke Bihari Temple Corridor, Vraj Vikas Yojana, smart city plans, and newly developed areas, together with connectivity to NH-44 and the Yamuna Expressway, provide favourable conditions for the market.
ATS's entry into plotted development is not new at the corporate level. The ATS Homekraft vertical has delivered gated plotted communities across the NCR, providing the operational template — planning, utilities, community infrastructure, security — that the Vrindavan project will replicate. Projects in the broader portfolio include ATS Allure Greater Noida, ATS Rhapsody Noida Extension, ATS Pristine Golf Villas Sector 150, ATS Knightsbridge, and ATS Le Grandiose, among others.
ATS Plots Mathura Vrindavan is designed for families and professionals who seek the peace and character of the Mathura-Vrindavan environment without giving up metropolitan-grade amenities. The township design respects the setting: it has been planned to provide facilities for all age groups and all aspects of contemporary living, keeping in mind the spiritual and cultural distinctness of Mathura Vrindavan.
Families from Delhi NCR, Agra, Lucknow, Mathura, and nearby places who want a second home or holiday getaway — close to home but different in atmosphere — represent the core buyer for ATS Residential Plots. The peaceful environment, spiritual character, and relative land affordability compared to NCR make Mathura-Vrindavan a top choice for retirees, second-home seekers, and NRI buyers.
Indian holy and tourist locations' property has outperformed many other asset sectors, and Vrindavan is well-positioned given its growing government attention and infrastructure, particularly due to its unique cultural significance and the increasing number of visitors seeking spiritual experiences. Unlike Tier I cities where real estate prices are skyrocketing, Mathura, Vrindavan, and Gokul offer more accessible entry points for first-time homebuyers and investors, and relative affordability combined with continually improving connectivity makes the area an attractive alternative for those seeking both value and growth.