ATS Infrastructure Limited was founded in 1998 by Getamber Anand as a residential developer focused on Delhi and the National Capital Region, and it remains headquartered in Noida, Uttar Pradesh. Over more than two decades the company built its reputation in Noida, Greater Noida, the Yamuna Expressway belt, Indirapuram and Gurgaon before pushing westward into Punjab and Haryana. That westward move is not incidental to Panchkula: it is the same corridor of expansion that eventually brought the ATS Homekraft brand into the Chandigarh Tricity.
The company's entry into this belt is documented. In 2013, ATS announced an investment of ₹2,000 crore in a project in Mohali, part of the same Tricity geography that includes Panchkula. It also went on to develop ATS Golf Meadows, a 23.53-acre residential project on the Ambala-Chandigarh Expressway in Central Derabassi, placing the ATS name firmly within the Chandigarh-Mohali-Panchkula orbit years before its current Panchkula plotted-development plans took shape.
In Panchkula, ATS operates through ATS Homekraft, positioned by the parent group as a subsidiary of ATS Infrastructure Ltd that focuses on quality, customer satisfaction and timely delivery of plotted and residential land. The Panchkula project follows a format ATS Homekraft has already used at scale elsewhere in North India: residential plots on which buyers build homes of their own specification, rather than pre-built apartment towers. This mirrors the group's broader plotted-development push, which includes similar Homekraft launches along the Yamuna Expressway and in Sohna near Gurgaon, where the company has committed roughly ₹700 crore to a mid-income residential development.
The plotted format suits Panchkula's own market character. Demand in the city's upper housing segment has been shifting toward low-rise formats, independent floors and plotted housing, which offer privacy, land proportion and design flexibility that apartment towers cannot match. ATS's decision to bring its plotted-development playbook, tested in Noida, Greater Noida and Sohna, into Panchkula places it inside a locally-proven demand pattern rather than an unfamiliar one.
Panchkula was conceived as a planned satellite extension of Chandigarh, following the same sector-based grid, wide roads and neighbourhood parks that define India's original planned city, and it has largely preserved that original layout even as growth has accelerated. That combination of low-density planning and rising buyer interest is what has drawn several developers, ATS among them, to expand their presence here rather than compete purely within already-dense Chandigarh or Mohali.
Connectivity is central to the pitch. Panchkula sits close to Chandigarh International Airport, generally cited as 15 to 20 minutes away, and is linked to the region through NH-5, NH-7 and the Ambala-Chandigarh Expressway. A planned Chandigarh Metro extension into Panchkula, part of a broader ₹11,000 crore, 34-kilometre Tricity Metro corridor connecting Panchkula, Chandigarh and Mohali, is expected to further tighten that connectivity once completed. Separately, a ₹1,350 crore, six-lane Zirakpur-Panchkula Bypass spanning 16.5 kilometres is intended to ease traffic and improve the route toward Shimla.
Civic policy is reinforcing this growth. Under its Master Plan 2031, HSVP has earmarked 47 new sectors, 34 residential and 13 commercial, specifically to absorb rising housing demand and reduce Panchkula's dependence on Chandigarh for services and commerce. For a plotted-development entrant like ATS Homekraft, this kind of planned sectoral expansion is exactly the environment in which land parcels retain long-term value.
Panchkula's pricing has moved in a wide but consistently upward band over the past five years. One industry estimate places average property values in the city at roughly ₹11,584 per square foot with about 4.66 percent annual growth, while a separate ANAROCK-sourced account tracks values rising from roughly ₹5,000-7,500 per square foot to ₹6,200-8,500 per square foot over the same period. In the plotted segment specifically, Panchkula Extension has drawn attention for offering land at roughly ₹68,000-70,000 per square yard, well below core Panchkula sectors where asking prices run to ₹1.2-1.5 lakh per square yard. This spread is one reason plotted projects positioned in the city's growth corridors, rather than its already-built-out core, have found ready buyer interest.
Two buyer groups stand out in recent market commentary on Panchkula, and both align with how ATS Homekraft markets its plotted product. Non-resident Indians have increased their share of Panchkula property purchases from roughly 7-10 percent in 2015-2018 to 18-20 percent in 2025, drawn by larger homes, independent floors and plotted developments that offer exclusivity along with land ownership. Alongside this, women investors have become a more visible segment of the market, with a large majority citing real estate as their preferred investment vehicle. Both groups tend to favour the kind of self-built, land-owning proposition that a plotted township offers over a standard apartment purchase, which is the format ATS Homekraft has brought to the city.
Across its operating geographies, ATS Infrastructure has delivered close to 4.6 million square metres of built space with a further 3.7 million square metres under construction, built around 2 to 4 bedroom apartments, plotted developments and integrated townships. The company's conglomerate footprint today spans Gurgaon, Noida, Greater Noida, the Yamuna Expressway, Indirapuram, Derabassi, Mohali and Dehradun. Panchkula's addition to that map extends the group's regional cluster in Punjab and Haryana, sitting alongside its earlier Derabassi and Mohali commitments rather than standing apart from them, and gives it a foothold in a Tricity city that planning policy and infrastructure spending are actively pushing toward its next growth phase.