ATS Infrastructure Limited, founded in 1998 by Getamber Anand and headquartered in Noida, has built its residential business across the National Capital Region for close to three decades. Its early portfolio in Noida — ATS Greens I, ATS Greens II and ATS Village, followed over the years by ATS Paradiso, ATS Prelude, ATS One Hamlet, ATS Kocoon, ATS Triumph, ATS Pristine, ATS Casa España, ATS Tourmaline, ATS Dolce, ATS Marigold and ATS Allure among others — established the group as one of the more consistently active developers in Delhi-NCR's housing market. Institutional capital has backed that growth at key stages: HDFC Fund invested ₹200 crore in one of ATS's New Delhi projects in 2011, and in 2013 the company announced a ₹2,000 crore investment programme for a project in Mohali. Today the group's operating footprint spans Gurgaon, Noida, Greater Noida, Yamuna Expressway, Indirapuram, Derabassi, Mohali and Dehradun, and it counts institutional investors including HDFC Fund and ICICI Prudential AMC among its backers.
ATS Homekraft is the group's dedicated mid-income and affordable-luxury division, built to carry the parent company's construction and design standards into a lower price band than its flagship residential towers and townships. It has already delivered or is building projects on this model in Sector 4 Greater Noida West, Sector 150 Noida, NH-24 Ghaziabad, Sector 105 Gurgaon and Sector 22D on the Yamuna Expressway. Greater Faridabad is the newest address on that list: ATS's own project page for the city describes a pre-launch residential and plotted development offering plots and apartments, extending the Homekraft format into Haryana's NCR belt for the first time at scale.
Greater Faridabad — also known locally as Neharpar — is the numbered-sector expansion of Faridabad east of the old city, running broadly across Sectors 75 to 89. It has moved from being a peripheral extension to one of the more closely watched growth zones in south NCR, with several analysts flagging the Sectors 79-89 stretch as an area where planned, township-style development is still taking shape rather than already saturated. For a developer entering with a plotted-and-apartment format rather than a single dense tower, that stage of the market cycle — roads, sewage and social infrastructure still being built out alongside the housing — is precisely where a group with ATS's construction and delivery track record can differentiate itself from smaller local builders.
Connectivity is the central argument for the locality. Faridabad sits on NH-19 (the old NH-2), giving direct road access to Delhi, Mathura and beyond, and the Delhi Metro's Violet Line already reaches Ballabgarh's Raja Nahar Singh station, putting South Delhi within a metro ride for the older parts of the city. For Greater Faridabad specifically, the corridor that matters most going forward is the proposed FNG (Faridabad-Noida-Ghaziabad) Expressway, which is intended to link the city directly into the Noida and Ghaziabad markets without routing through Delhi — a project that also appears in ATS's own planning language for its other Homekraft addresses near the FNG alignment. The broader Delhi-Mumbai Expressway and the future Jewar airport road links add further weight to the argument for holding land or housing in this belt over a longer horizon.
Property rates in the developing sectors of Greater Faridabad have been quoted in the ₹4,000-7,500 per sq ft range depending on sector and amenities, with plotted product in Sectors 88, 89 and 84 tracked around ₹4,200-6,000 per sq ft — noticeably below equivalent micro-markets in Gurugram or Noida. That gap is the demand driver most often cited for the area: buyers priced out of Gurugram or Noida but wanting NCR connectivity and a recognised developer name are the target segment for a Homekraft-branded plotted or apartment project here. Faridabad's underlying economy also supports this demand — the city remains one of Haryana's largest industrial bases, and newer healthcare anchors such as AIIMS and Amrita Hospital in the wider Faridabad-Ballabgarh belt have been cited as pulling renewed interest, including from NRI buyers, into the surrounding residential sectors.
Across its Homekraft projects elsewhere in the NCR, ATS has applied a consistent set of construction specifications — fly-ash brick walls, solar-reflective roofing, low-VOC paints, rainwater harvesting plumbed into flushing and irrigation systems, and RCC-framed, seismically detailed structures — rather than varying build quality by price point. The group's stated annual delivery target of around 5 million square feet of residential space, against a base of roughly 4.6 million square metres already delivered and 3.7 million square metres under construction, indicates a company still actively building at scale rather than winding down. For a buyer evaluating a pre-launch project in a still-developing sector of Greater Faridabad, that combination — a 27-year-old NCR developer with institutional financial backing entering a market where infrastructure is a work in progress — is the specific reassurance the ATS Homekraft brand is designed to offer, more than any single amenity list can.