ATS Infrastructure Limited was founded in 1998 by Getamber Anand as a residential real estate developer focused on Delhi and the National Capital Region, and its headquarters remain in Noida, Uttar Pradesh. Over more than two decades the group built its name in NCR through institutional-backed launches — HDFC Fund invested ₹200 crore in one of the company's Delhi projects in 2011, and ATS announced a ₹2,000 crore investment in a Mohali project in 2013. By its own account, the group has delivered nearly 2.8 million sq. m. of residential space, has 3.7 million sq. m. under construction, and counts roughly 25,000 customers across a 4,500-strong workforce. Powai marks one of the group's first meaningful footholds outside the Delhi-NCR belt where it built its reputation.
The Powai project is developed under ATS Homekraft, the group's dedicated mid-income housing platform. The firm was founded in 2018 by ATS Group to address India's mid-income housing requirements, and it operates on an asset-light, collaborative-development model. Institutional capital has backed this arm's growth — HDFC Capital Advisors has invested in ATS Homekraft, part of a broader relationship in which HDFC Capital Advisors invested Rs 400 crore in ATS Homekraft. The Powai launch is not an isolated bet: ATS Homekraft has planned new projects across Sohna, Gurgaon, Powai (Mumbai), Rohini (Delhi), Panipat, Panchkula, and Ghaziabad, with an estimated combined investment of Rs 4,000 crore, signalling that Mumbai is being folded into a nationwide mid-income housing push rather than treated as a one-off diversification.
ATS Homekraft Powai is positioned in the prime area of Powai, offering 2 and 3 BHK apartments with modern amenities. Trade reports describe the site as located near Powai Lake, bound by the hills near the Vikhroli park site, and connected to the eastern and western expressways via the Jogeshwari-Vikhroli Link Road, placing it inside Powai's established residential belt rather than on its fringe. Configuration sizes reported in early project listings span roughly 1,075 to 2,220 square feet across the 2 and 3 BHK range, consistent with the mid-to-upper segment ATS Homekraft typically builds for.
For a developer whose core identity was built in Noida, Gurugram, and Mohali, Powai offers a locality with its own long institutional history rather than a peripheral suburb needing to be created from scratch. Powai, set along Powai Lake, began to flourish in the 1950s with the establishment of IIT Bombay, and has grown significantly over the last three decades into a prominent residential hub as Mumbai expanded northward. The locality is bounded by Sanjay Gandhi National Park to the north, the Jogeshwari-Vikhroli Link Road to the west, and LBS Road to the east — a defined, mature catchment rather than an emerging fringe pocket. Powai is often referred to as Mumbai's Silicon Valley for its startup ecosystem, with the lake and a European-style urban layout shaping the area's residential character.
Powai connects to the rest of the city through the JVLR, Eastern Express Highway, and LBS Road, with Kanjurmarg the nearest suburban rail station about 4 km away and Saki Naka the nearest metro station roughly 3 km away. That connectivity is set to tighten further: the upcoming Metro Line 6, linking Swami Samarth Nagar to Vikhroli with a station at IIT Powai, will strengthen east-west movement between Andheri and the Eastern Express Highway, a corridor upgrade that directly serves any Powai-based residence, including ATS Homekraft's site.
A large share of Powai's residential demand traces back to the office and institutional clusters within a short commute. Powai's office complexes — including Hiranandani Business Park and Hiranandani Kensington SEZ, alongside standalone buildings housing Schindler India, CRISIL Bayer, TCS, Cognizant, Nomura, and Deloitte — sit roughly 40 minutes from Andheri East's commercial hub and about 50 minutes from BKC. On the social infrastructure side, Powai is home to IIT Bombay along with Bombay Scottish School, Podar International School, and Hiranandani Foundation School, with Dr L H Hiranandani Hospital as the area's most prominent healthcare facility. For an ATS Homekraft buyer moving from NCR-centric ATS developments, this cluster of established employers, schools, and healthcare within the same locality is the practical reason Powai functions as a self-contained address rather than a bedroom suburb dependent on distant hubs.
Powai's pricing reflects its maturity rather than early-stage speculation. Average flat rates in Powai stand near ₹37,850 per sq ft, having moved 9.4% over the last year, 20.7% over three years, and 31.9% over five years. Established projects in the same catchment illustrate the transaction depth buyers are stepping into — Kanakia Silicon Valley recorded the highest transaction volume in the area in the past year, followed by L&T Elixir Reserve and L&T Emerald Isle. An ATS Homekraft entry into this locality places the group's mid-income housing model inside a micro-market where pricing has already been tested and sustained by a decade of institutional and residential absorption, rather than one still awaiting its first wave of demand.