ATS Infrastructure Limited was founded in 1998 by Getamber Anand, who continues as its Chairman and Managing Director, with the company headquartered at ATS Tower, Sector 135, Noida. Over nearly three decades the group has built a residential portfolio across the National Capital Region, with a footprint that its own reporting places at roughly 4.6 million square metres delivered, 3.7 million square metres under construction, and more than 35,000 customers across 8 states. Within this portfolio, Sector 10 of Greater Noida West is where the company's mid-income arm, ATS Homekraft, has placed one of its flagship developments, ATS Homekraft Happy Trails.
ATS Homekraft itself was formed as a distinct, mid-income focused vertical of ATS, backed by HDFC Capital, allowing the parent group to extend its design and delivery approach from premium NCR addresses into the faster-growing, higher-volume Greater Noida West corridor. Happy Trails is the vertical's visible presence in Sector 10, sitting alongside ATS's other NCR addresses in Noida, Gurugram, Yamuna Expressway, Indirapuram, Dera Bassi, Mohali and Dehradun.
Happy Trails occupies an 8.59-acre plot on the Noida-Greater Noida Link Road in Sector 10, with 12 towers rising to 27 floors and a total of 1,239 apartments configured as 2 BHK and 3 BHK units. Several towers are built as premium towers with only two apartments per floor, a layout intended to keep each home naturally lit and cross-ventilated. Unit sizes on record range from roughly 1,165 sq ft to 1,625 sq ft. The project carries UP-RERA registration UPRERAPRJ15574. The architectural design is credited to Hafeez Contractor, a name ATS has also used on other developments in its portfolio, and the masterplan sets aside a large share of the site as open, landscaped area with a central clubhouse, swimming pool, tennis court, jogging track, skating rink, amphitheatre and dedicated children's play zones, along with a car-free podium level for residents.
| Attribute | Detail |
|---|---|
| Developer | ATS Infrastructure Limited (ATS Homekraft) |
| Location | Sector 10, Greater Noida West, Greater Noida |
| Land area | 8.59 acres |
| Towers / Floors | 12 towers, up to 27 floors |
| Total units | 1,239 apartments |
| Configurations | 2 BHK and 3 BHK |
| RERA | UPRERAPRJ15574 |
Sector 10 sits directly on the Noida-Greater Noida Link Road, a corridor that has become one of the more active residential belts of Greater Noida West, commonly referred to locally as Noida Extension. The stretch gives quick access to NH-24 and onward into central Noida, and the sector is positioned near the metro network, with the operating Aqua and Blue Line interchange at Sector 51, Noida, and a Sector 10 station proposed on the planned Greater Noida West metro extension. This combination of an established link road and an upcoming metro line is one of the reasons ATS chose the location for a large-format Homekraft project rather than a smaller infill site.
The immediate neighbourhood carries the kind of civic and retail infrastructure that mid-income townships depend on: GD Goenka International School and Yatharth Super Speciality Hospital are among the named institutions in the vicinity, and Gaur City Mall and Gaur City Plaza give the sector organised retail within a couple of kilometres. The Noida Stadium and the Buddh International Circuit Formula One track are also cited as landmarks in the broader vicinity, underlining the sector's position within Greater Noida's larger sports and events infrastructure rather than as an isolated residential pocket.
Sector 10's residential segment along the Greater Noida West Link Road has seen sustained price appreciation, with tracked data showing an increase of over 200 percent between 2017 and 2025 for this micro-market. For an ATS Homekraft buyer, this places Happy Trails in a locality where the mid-income positioning of the Homekraft brand overlaps with a segment of Greater Noida West that has already re-rated significantly, rather than an unproven periphery location.
Buying into ATS Homekraft Happy Trails means buying into a project from a group with a multi-decade NCR track record, delivered through a mid-income vertical structured specifically for this price band and backed institutionally by HDFC Capital. The Sector 10 address adds the practical advantages of Link Road access, proximity to an operating metro corridor, and established retail and healthcare infrastructure already functioning in the immediate neighbourhood, rather than infrastructure that is entirely prospective.