ATS Infrastructure Limited is an Indian real estate company, founded in 1998 by Getamber Anand. Its headquarters is located in Noida, Uttar Pradesh. The company has grown to nearly 4.6 million sq. mtr. of space already delivered and 3.7 million sq. mtr. underway, with nearly 35,000-plus satisfied customers and a 4,500-strong workforce. ATS Infrastructure currently operates in eight states and has aspirations to expand its presence in various geographies across the country. Delhi has been part of that footprint from early on: in 2011, HDFC Fund invested ₹200 crore in one of the company's projects in New Delhi. Sector 17, Rohini, in North Delhi's established Rohini planning area, is where the developer's mid-income residential vertical has since taken shape.
ATS Homekraft was formed as the group's mid-income group vertical, backed by HDFC Capital. In Sector 17, Rohini, this vertical is represented through 2 and 3 BHK apartments in Sector 17 Rohini, Delhi. The design language draws on the same architectural partnership used across the group's Rohini developments: residences designed with Royal Spanish architecture by Architect Hafeez Contractor, with imposing towers offering a majestic view. This positions the Sector 17 address alongside the group's other Rohini-area work, extending a format ATS Homekraft has repeated in Sector 6 Rohini and across Noida's Sector 150 corridor, where it has similarly paired Hafeez Contractor-designed towers with large open-space ratios and clubhouse-centred layouts.
Sector 17 sits inside a part of Rohini the developer would recognise from its other NCR addresses: a planned grid with functioning civic infrastructure rather than a greenfield sector still being built out. Sector 17 Rohini is a well-established hub in North Delhi, with Rithala Station on the Red Line just 2 km away for daily commute and Samaypur Badli Station on the Yellow Line 3 km away for NCR travel. The Outer Ring Road lies about 5 km away via Rohtak Road for road connectivity, while Netaji Subhash Place's commercial hub is roughly 9 km away. The sector is served by the Delhi Metro's Red Line, alongside several bus routes that facilitate easy and affordable commuting.
Institutional and retail anchors sit close by: Delhi Technological University is just 1 km from Sector 17, and IP University-affiliated colleges such as BPIT, Maharaja Agarsain and JIMS are within 7 km. Unity One and Ambience Mall offer retail options within 3 km. On the healthcare side, Jackson Hospital & Research Centre, Children & Maternity Centre and Sai Drishti Maternity Centre are among the prominent hospitals situated in and around Sector 17. The area is methodically planned, featuring a network of wide roads, reliable public transportation, and efficient utility services, including uninterrupted power supply and organised waste disposal. This combination of an established DDA-planned sector, a university anchor and dual metro-line access is the kind of demand base that supports a branded, amenity-led residential product rather than a purely land-value play.
Rohini's property rates reflect a balanced residential market of mature and developing sectors, with average flat prices close to ₹14,100 per sq. ft., with premium sectors commanding higher rates. The locality offers DDA flats, builder floors, and plotted developments across a range of budgets, with established sectors providing stability while newer sectors show higher appreciation potential tied to infrastructure growth. Sector 17 falls on the mature end of that spectrum, which is consistent with the mid-income positioning of the ATS Homekraft brand: an audience seeking a branded apartment product in a locality where schools, hospitals, metro access and a retail market are already functioning, rather than pending.
The developer's own history is a useful reference point. ATS Infrastructure was established in 1998 to cater to demand for quality housing in Delhi and the NCR, and has since set new benchmarks in the industry, with each project undertaken surpassing the previous one in terms of quality and profitability. A buyer evaluating an ATS Homekraft address in Sector 17 is essentially weighing that 25-plus-year NCR track record and the HDFC Capital-backed mid-income format against a locality that already has its metro, university and retail infrastructure in place, and where internal transport leans on e-rickshaws and Bawana Road sees congestion at peak hours like much of established North Delhi. The trade-off for a buyer is a settled neighbourhood with known social infrastructure rather than a speculative one still awaiting it.