ATS Infrastructure Limited, founded in 1998 by Getamber Anand, began as a residential developer focused on Delhi and the National Capital Region. Over the following two and a half decades, the company expanded far beyond that founding mandate. With over 4.6 million square metres delivered and a presence across eight states, ATS has become one of NCR's most-cited residential developers. Institutional investors including HDFC Fund and ICICI Prudential AMC count among the company's backers, and HDFC Fund committed ₹200 crore to an ATS project in New Delhi in 2011, while the company announced a ₹2,000-crore investment in Mohali in 2013. The Vrindavan entry marks a deliberate move south along the Yamuna axis — from the developer's stronghold in Noida and Greater Noida into the Braj region's emerging real estate corridor.
ATS Plots Vrindavan is an upcoming development in Mathura. Positioned as an ultra-premium plotted development, ATS Homekraft Plots Mathura Vrindavan combines a contemporary lifestyle with the setting of religiously significant land. Situated in Vrindavan, Uttar Pradesh, the site sits close to Bankey Bihari Temple, Prem Mandir, and ISKCON, and is well connected to the Yamuna Expressway.
The township has been planned to provide facilities for all age groups and all aspects of contemporary living, keeping in mind the spiritual and cultural distinctness of Mathura Vrindavan. The development will include beautifully landscaped parks and gardens, a majestic entrance gate, wide internal roads with streetlights, a clubhouse, and meditation and wellness facilities in keeping with the region. CCTV surveillance and security personnel are planned throughout, alongside stable power backup, a well-designed drainage and sewage system, and underground cabling.
Large estates suitable for majestic villas and smaller plots suited to vacation houses are both available at ATS Plots Vrindavan. Unlike pre-built apartments, the plots offer flexibility to construct a home in accordance with the buyer's own vision. The pre-launch phase is underway; RERA registration with the Uttar Pradesh RERA authority is on the horizon, and the project will be formally registered before sales commence.
ATS Homekraft, the plotted-development arm of ATS Infrastructure Ltd., focuses on well-designed residential properties with emphasis on quality, customer satisfaction, and timely project delivery. The format has already found traction elsewhere along the Yamuna axis. On Sector 22D of the Yamuna Expressway in Greater Noida, ATS Homekraft runs an 80-acre integrated plotted township with RERA registration (UPRERAPRJ556048/03/2025 received in March 2025), demonstrating the division's capacity to plan and deliver large-scale gated plot communities.
While the proposed Thakur Shri Banke Bihari Temple Corridor remains in legal formalities, the real estate sector in Vrindavan is already scripting a transformative story, with nationally recognised construction companies taking decisive steps to claim space in what is rapidly becoming a high-stakes development zone. Over recent months, nationally recognised real estate conglomerates have quietly moved in, purchasing vast tracts of land in and around Vrindavan and Mathura. ATS's entry via ATS Plots Vrindavan follows this pattern — an organised, township-format product from a developer with an established plotted-community track record in UP.
Residential plot prices in Vrindavan currently range from ₹40,000 to ₹70,000 per square yard, largely influenced by proximity to major temples and pilgrimage corridors. In recent years Vrindavan has experienced notable appreciation in property values, with a 15.11% rise in property rates over the past year and the average price per square foot reaching ₹7,738. Land values in prime areas like behind Prem Mandir and along Radha Kund Road have surged over three times in five years.
The property boom is driven by major projects such as the Banke Bihari Corridor, the Vrindavan Chandrodaya Mandir, the new bypass, and the Yamuna Jal Marg. Vrindavan alone attracts over 2 crore pilgrims annually, with projections indicating this number could rise to over 6 crore by 2047. The market has a stable, tourism-led character where demand continues to come from people seeking second homes and rental investments tied to faith and lifestyle.
Renewed infrastructure — including the Banke Bihari Temple Corridor, the Vraj Vikas Yojana, smart city plans, newly developed areas, and connectivity to NH-44 and the Yamuna Expressway — is providing favourable conditions for the real estate market. Infrastructure development is progressing under the broader Mathura–Vrindavan–Braj master plan, with an estimated outlay of around ₹30,000 crore.
ATS Infrastructure's core market — Noida, Greater Noida, and the Yamuna Expressway corridor — is the same arterial route that connects to Mathura and Vrindavan. The Yamuna Expressway connects Vrindavan to Delhi in approximately 2.5 hours. Mathura Junction, Uttar Pradesh's principal railway station, connects the district to most major cities in India. Agra has its own international airport, and Greater Noida's Jewar Airport is advancing through planning, further enhancing the region's real estate profile. NH-2 (Delhi–Agra Highway) also provides a direct road route for buyers travelling from North India. Upcoming additions include the Braj 84 Kosi Parikrama Marg and a Mathura–Vrindavan Ropeway, which will further ease internal movement across the holy city.
Families from Delhi NCR, Agra, Lucknow, Mathura, and nearby places seeking a second home or holiday getaway close to home — but different in atmosphere and spirituality — represent the natural buyer for ATS Plots Vrindavan. The developer's track record of building large-scale gated communities in UP, combined with the ATS Homekraft brand's focus on plotted formats, makes the Vrindavan offering coherent rather than opportunistic. The shortage of quality planned land in this region is among the biggest structural determinants of long-term value, and a township-grade plotted development from an NCR developer of ATS's scale is a genuinely new product type for the Mathura–Vrindavan market.