ATS Infrastructure Limited was founded in 1998 by Getamber Anand as a residential real estate developer focused on Delhi and the National Capital Region. Over the following quarter-century the company expanded its footprint across Noida, Gurugram, Greater Noida, Ghaziabad, Mohali, and Dehradun, but no single address has received as concentrated an investment of product and identity as Sector 150, Noida. The company's headquarters sit in Sector 135, just a short drive along the Noida-Greater Noida Expressway from the sector it has most thoroughly shaped.
ATS has delivered nearly 4.6 million sq m of space with a further 3.7 million sq m under construction, serving more than 35,000 customers across eight states. Within that portfolio, Sector 150 represents the developer's most sustained engagement with a single locality — a sequence of projects spanning low-density apartments, golf villa communities, and, most recently, a wellness-positioned ultra-luxury address.
ATS Pristine in Sector 150 is a ready-to-move residential community spread over 18 acres, with 17 towers and 1,066 apartments offering spacious 3, 4, and select 5 BHK homes. Its delivery transformed ATS from a builder with Noida ambitions into a developer whose completed inventory already shapes the skyline of Sector 150. The low-density layout, open green spaces, and well-maintained landscaped areas create a calm environment, while amenities like the clubhouse, swimming pool, gym, sports courts, and jogging and cycling tracks add to everyday convenience.
ATS also developed ATS Le Grandiose alongside ATS Pristine and ATS Pristine Golf Villas in the same sector, deepening a cluster strategy rather than scattering projects across the city. ATS Pristine Golf Villas carry a starting price of Rs 2.21 crore and include access to a 9-hole golf course. That golf course — sitting within the developer's own land parcels — has become an asset shared across ATS's portfolio in Sector 150, including its most current launch.
ATS Kingston Heath is positioned as NCR's first wellness-themed luxury project, thoughtfully designed around the concept of healthy and sustainable living, featuring expansive open spaces, air-purifying gardens, and wellness-focused amenities. The project is under construction at Plot No. SC-01/C, A-02, A-04, A-06, A-11 and A-12, Sector 150, Noida.
It is spread over 34.5 acres with just 17 units per acre, making it one of the lowest-density projects in NCR. The project offers 3 BHK and 4 BHK ultra-luxury residences, each with spacious layouts, large balconies, and elegant interiors. Floor areas run from 2,350 sq ft for the 3 BHK configuration to 3,250 sq ft for the 4 BHK.
The project comprises 16 towers with 28 floors each. Each floor carries just two units, with Mivan-based construction used throughout. Specifications include imported or engineered marble in living, dining, and family lounge areas, wooden flooring in all bedrooms, and premium vitrified tiles in the kitchen and utility room. Kitchen counters are in quartz, fitted with a premium-brand chimney and hob, and modular cabinets.
One standout feature is complimentary access to the 9-hole golf course, along with two lavishly designed clubhouses that include the largest swimming pool in the sector. The project includes air-purifying plantations, herbal gardens, organic zones, and open fitness spaces, aimed at reducing pollution impact and enhancing residents' physical and mental well-being.
ATS Kingston Heath is registered under UPRERAPRJ180413 with UP RERA, ensuring full transparency and accountability for homebuyers. Apartment prices on the resale market range between Rs 3.76 crore and Rs 5.28 crore, with new-unit pricing starting at approximately Rs 15,000 per sq ft — 3 BHK units from around Rs 3.5 crore and 4 BHK units at approximately Rs 4.94 crore. The scheduled possession date is August 2026.
A defining feature of Sector 150 is its designation as a sports city, where nearly 70% of the area is allocated to recreational green spaces and international-level sports facilities — an emphasis on green infrastructure that directly supports a quality-of-life-led residential product. This is not incidental to ATS Kingston Heath's wellness positioning; it is the regulatory and physical context that makes it viable.
Connectivity anchors the investment case. Sector 148 Metro Station on the Aqua Line lies 2 km from ATS Kingston Heath, and Jewar International Airport is approximately 30 minutes away via the Yamuna Expressway. The Faridabad-Noida-Ghaziabad (FNG) Expressway improves connectivity to Ghaziabad and Faridabad, while the Yamuna Expressway provides direct access to Agra and the upcoming airport. Sector 150 sits just 8 kilometres from Pari Chowk in Greater Noida.
Sector 150 is the first sector encountered when exiting the Yamuna Expressway from Jewar Airport, a geographic fact that carries direct relevance for buyers who travel frequently. Property values in the area have already increased by 35% over the past five years, partly attributable to the airport announcement.
Price trends reinforce the timing argument. Sector 150 averaged Rs 12,133 per sq ft in Q2 2025, gaining approximately 3.35% year-on-year. Sectors 150 and 107 are leading Noida's projected price growth, driven by metro and IT connectivity, and forecasts suggest the sector could reach Rs 18,000 to Rs 22,000 per sq ft by 2027.
Social infrastructure in the immediate area is already in place. Schools within reach include GD Goenka Public School, Genesis Global School, Shiv Nadar School, Gyanshree School, and KR Mangalam World School. Medical access is provided by Nimt Hospital, Yatharth Wellness Hospital and Trauma Centre, and Kailash Hospital.
ATS Infrastructure's business model revolves around an integrated development approach encompassing land acquisition, in-house design, construction, and timely delivery, giving the company end-to-end control over project quality and execution. The use of self-climbing shuttering systems speeds up construction and enhances accuracy in formwork positioning — an innovation that makes construction more environmentally friendly, safer for occupants and labourers, and cost-efficient.
In 2011, HDFC Fund invested Rs 200 crore in one of ATS's projects in New Delhi, and the company's investors include financial institutions such as HDFC Fund and ICICI Prudential AMC — institutional backing that reflects the scale at which ATS operates. ATS Homekraft, the group's mid-income arm, was formed with backing from HDFC Capital, creating a two-brand architecture that allows ATS to serve different buyer segments without diluting the positioning of either.
For a buyer evaluating ATS Kingston Heath specifically, the context of ATS's existing and delivered inventory in Sector 150 matters: the infrastructure — roads, drainage, landscaping, maintenance teams — has been built and tested across ATS Pristine's 1,066 apartments before Kingston Heath reaches possession. That operational continuity is a concrete differentiator in a sector with 49 active residential projects competing for buyer attention.