ATS Infrastructure Limited was founded in 1998 by Getamber Anand and has spent more than two decades building residential communities across the National Capital Region. The company has delivered nearly 4.6 million sq. m. of space, with 3.7 million sq. m. underway, serving over 35,000 customers with a dedicated workforce of 4,500. ATS Infrastructure currently operates in eight states and has aspirations to expand its presence in various geographies across the country.
Within Gurgaon specifically, ATS has built a substantial multi-sector footprint. The developer's Gurgaon portfolio spans projects including ATS Homekraft Sanctuary in Sector 105, ATS Grandstand in Sector 99A, ATS Tangerine in Sector 99A, ATS Marigold in Sector 89A, ATS Tourmaline in Sector 109, ATS Triumph in Sector 104, and ATS Kocoon in Sector 109. Bonheur Avenue in Sector 35, Sohna is the developer's deliberate step into the southern sub-market — a different product type and a different buyer profile from their mid-rise apartment projects farther north along the Dwarka Expressway.
ATS Homekraft, the mid-income group vertical backed by HDFC Capital, is the entity through which Bonheur Avenue is delivered. This is not ATS's first plotted community; the format reflects the developer's intent to address buyers who want to own land with guaranteed infrastructure rather than purchasing a bare agricultural plot.
ATS Homekraft Bonheur Avenue is a project under the Deen Dayal Jan Awas Yojana (DDJAY) scheme — an affordable plotted society developed by ATS Homekraft in Sector 35, Sohna, near the Delhi–Mumbai Corridor. The DDJAY framework, promoted by the Haryana government, enables plotted developments in controlled-growth zones outside the main Gurgaon city limits, with regulatory oversight through Haryana RERA. The project carries RERA registration number RC/REP/HARERA/GGM/860/592/2024/87 on the Haryana RERA portal.
Spread over 9 acres, ATS Homekraft Bonheur Avenue is situated in a location away from the busy city, surrounded by nature. The project offers residential plots with varying super areas of 1,211 to 1,499 sq. ft. The total number of plots in the project is 140.
ATS has organised the internal landscape around four named avenues, each planted with a distinct tree species. The four variants are Aster Avenue with Jacaranda mimosifolia (Neeli gulmohar), Basil Avenue with Plumeria alba champa, and Coral Avenue with Erythrina variegata (Indian coral tree). A contemplative garden and outdoor library are distinctive elements within the project. Infrastructure within the plot colony includes a secure compound wall, internal roads with streetlights, and a dedicated internal waterline.
Sohna has become the third-largest real estate micro-market in Gurugram after Dwarka Expressway and New Gurgaon. Property values in Sohna have nearly doubled since 2019, and prices rose by 13% in 2024. For a developer operating in eight states and tracking demand patterns across NCR, this trajectory makes Sohna a logical destination for a plotted product aimed at buyers who want land ownership within a managed community.
Sector 35 is situated at the base of the Aravalli Hills, part of the emerging real estate zone called South of Gurugram. The project has connectivity to NH-248A (Gurgaon–Sohna Road), giving residents quick access to expressways. The six-lane Sohna Elevated Road, now operational, has significantly reduced travel time to central Gurugram. The Delhi–Mumbai Expressway, one of India's largest infrastructure projects, passes a few kilometres from the site — a corridor that is reshaping land values across this southern belt.
The sector's location gives access to IMT Sohna, a major job hub about 10 km away via NH-248A, while the IT and ITeS hub of DLF Cyber City is reachable via NH-248A at approximately 30 km. The project sits on Sohna–Gurgaon Road and is well connected to K.R. Mangalam University and GD Goenka University. These two campuses, along with K.R. Mangalam World School and GD Goenka World School within 6 km, are a concrete reason why families with school- and college-going children find this address practical rather than purely aspirational.
The project is structured under the DDJAY scheme. That shapes the buyer profile: this is not a luxury land play but an entry into the plotted-development market for buyers who want the flexibility to build a custom home within a fully serviced, gated colony. The project allows buyers to build their dream home on a plot that fits their needs, creating a living space to their own specification.
Sector 35, also referred to as part of South Gurgaon, is rapidly evolving into a residential hub known for affordable housing, improving infrastructure, and proximity to the Gurgaon–Sohna Road corridor, attracting homebuyers, working professionals, and long-term investors. ATS's entry into this sub-market via Bonheur Avenue addresses the gap between unorganised farmland purchases and high-rise apartment ownership — a gap that the DDJAY format fills precisely. Government-backed initiatives like the DDJAY scheme are expected to drive property value appreciation in the area significantly over the next decade.
Buyers evaluating Bonheur Avenue can look at ATS's Gurgaon delivery record for reference. The developer's other Gurgaon projects include ATS Grandstand in Sector 99A (priced between ₹1.32 Cr and ₹2.42 Cr), ATS Tangerine in Sector 99A (₹1.03 Cr to ₹2.02 Cr), ATS Marigold in Sector 89A (₹1.97 Cr to ₹2.98 Cr), ATS Tourmaline in Sector 109 (₹2.10 Cr to ₹3.78 Cr), ATS Triumph in Sector 104 (₹1.65 Cr to ₹2.45 Cr), and ATS Kocoon in Sector 109 (₹1.50 Cr to ₹2.62 Cr). These are all multi-tower apartment projects across sectors in New Gurgaon and Dwarka Expressway. Bonheur Avenue is the developer's only current plotted development in Gurgaon's southern Sohna belt, making it a distinct product within the ATS portfolio.
The company maintains in-house construction, security, facility management, and maintenance teams — a structural advantage in plotted colonies, where common area upkeep and security management are often pain points for buyers in competitor projects that outsource these functions after handover.
| Project | RERA Number | Authority |
|---|---|---|
| ATS Bonheur Avenue, Sector 35, Sohna | RC/REP/HARERA/GGM/860/592/2024/87 | Haryana Real Estate Regulatory Authority (haryanarera.gov.in) |